Imagine a video emerging at your workplace that appears entirely real. It might feature someone you know authorizing a significant payment, revealing confidential information, or making a statement that could turn even your most loyal customers away. It feels genuine, but it’s an artificial creation, made by AI. Welcome to the world of AI deepfakes, a growing concern for businesses worldwide. In 2024, fraud attempts involving deepfakes surged by 2,137% over the previous three years, with financial institutions losing an average of $600,000 per incident. Regardless of your role, this threat has the potential to disrupt your entire operation. That’s why we want to take this opportunity to explain what deepfakes are, why they pose a risk, and how our IT solutions can help you stay in control. Keep reading to learn more.
AI DeepFakes 101: The Essentials
What exactly is a deepfake? Deepfakes are videos, audio, or images created or altered by AI to mimic real individuals. In recent years, they’ve become increasingly difficult to differentiate from actual content. The technology relies on generative adversarial networks, where two AI systems collaborate: one creates the imitation, and the other refines it until it’s almost indistinguishable from reality. It’s like a digital mask that makes anyone appear to say or do anything.
What started around 2017 as altered celebrity faces for entertainment has now evolved. Today, tools like DeepFakesWeb and DeepFaceLab make it easy for anyone to create deepfakes using just a few photos or an audio clip of someone. The result? Deepfakes so convincing they’re almost impossible to spot without advanced technology. Data reveals that deepfake fraud increased tenfold from 2022 to 2023, and the trend shows no signs of slowing down. What was once a novelty has now become a serious risk.
The Business Risk: Real-World Examples
Deepfakes are already impacting workplaces in a big way, and the consequences can affect everyone. For instance, in 2024, a finance professional in Hong Kong lost $25 million after a deepfake video call convincingly impersonated their superiors and colleagues. Similarly, WPP, an advertising firm, faced a scam where fraudsters replicated a senior executive’s voice using YouTube clips to deceive employees, fortunately, it was caught in time. Even Binance experienced an incident where scammers imitated their communications chief to mislead contacts.
Here’s what’s at stake:
• Financial Loss: A scammer could impersonate your supervisor or even you, convincing someone to transfer money or disclose confidential data. The Hong Kong case involved a fabricated video call featuring multiple team members.
• Reputation Damage: A falsified recording of someone in your organization could erode client trust or damage your company’s reputation, no matter your position.
From an IT perspective, deepfakes enhance phishing attempts with fabricated voices or faces, making fraudulent schemes harder to detect, whether you’re a CEO or a recent hire.
Your IT Toolkit: How to Stay Ahead
Whether you’re already a Workplace IT Management client or not, safeguarding your organization requires a collective effort. Our systems are designed to address threats like deepfakes, and we’ve outlined a comprehensive IT strategy that can be implemented across all levels of your organization to help prevent these risks from disrupting your work.
- Train to Identify Deceptions: Deepfakes have subtle flaws. Look for irregular blinks, mismatched lip movements, or voices with an artificial tone. Everyone, from leadership to staff, should be trained to recognize these indicators.
- Verify Every Instruction: If someone “from your team” requests a significant action, such as a payment or data release, confirm it directly with the person. Contact them via a verified number, speak in person, or establish a code word for payments.
- Secure Systems with MFA: Multi-factor authentication is a critical defense. A deepfake might deceive someone, but it cannot bypass secondary verification like a text code or app approval.
- Maintain Updated Technology: Outdated software creates vulnerabilities. Keep systems patched and up to date. If you’re a client, we manage most of this for you. If not, ensure you regularly update your systems and tools to stay secure.
- Prepare for Incidents: If a deepfake bypasses your defenses, avoid reacting impulsively. Ensure you have a clear, predefined plan. Designate leaders or teams responsible for managing the situation.
We’re Your Partner in This
Deepfakes are a rapidly growing threat, but with Workplace IT Management, you don’t have to face it alone. We offer cutting-edge detection technology, enhanced security measures, and expert team training to proactively manage this risk—so you’re not just reacting; you’re staying ahead of the curve. Ready to strengthen your defenses? Whether you’re already working with us or just exploring options, we’re here to help you take control of your organization’s security. Contact us today to learn how our solutions can safeguard your business and keep you
Ready to strengthen your defenses? Whether you’re already working with us or just exploring options, we’re here to help you take control of your organization’s security. Contact us today to learn how our solutions can safeguard your business and keep you secure. Let’s tackle this challenge together!